Introduction: when opening a clothing store, we should pay attention to the key points, such as occupying the right place, carefully considering, using advertisements flexibly, skillfully decorating, focusing on the key points and the mainstream, and focusing on the most important place, so as to be efficient and lay a good foundation for success. In the same market, the striking degree and effect of advertisements inside and outside the shops have become an important factor affecting customers' purchase. In addition, we should make full use of industry media, which can be used as both hard image advertising and soft news publicity
when opening a clothing store, we should pay attention to the key points, such as occupying the right place, considering carefully, using advertisements flexibly, decorating skillfully, focusing on the key points and the mainstream, and focusing on the most important place, so as to be efficient and lay a good foundation for success. In the same market, the striking degree and effect of advertisements inside and outside the shops have become an important factor affecting customers' purchase. In addition, we should make full use of industry media, which can be used as both hard image advertising and soft news publicity
the first step is to occupy the right place
choosing a good location plays a major role in the business of the store. As the saying goes, the store location is an inch away, and the business is a foot away. A good store is the place where the flow of money, people and information can be exchanged most flexibly and quickly
the second step is to carefully consider
to set a good name. The name is irregular and the words are not smooth. The importance of the store number is related to your own corporate image and will also directly affect the sales of products. Through the proper shop name, customers can know, appreciate and trust themselves to achieve long-term business cooperation. If the name is well planned, it can be handed down from mouth to mouth and publicized for free
the third step is smart decoration
highlight personality decoration directly affects the image of the store. Decoration is not about luxury, of course, it is not about frugality. The important thing is to be practical, personalized and tasteful. Here we should consider the harmonious collocation of colors, the display of goods, the lighting effect, the choice of background music, the route of viewing goods, etc., all closely around one principle: enhance the popularity and promote the desire to buy
Step 4: make full use of advertisements
in the same market, the visibility and effect of advertisements inside and outside the shops have become an important factor affecting customers' purchase. In addition, we should make full use of industry media, which can be used as both hard image advertising and soft news publicity